When I got into the commercial real estate brokerage business back in 2004, I was 22 years old. I looked like I was 12. Pictures from this time show a thin, eager looking young man with all of his hair ready to make his first million in commercial real estate brokerage.
I joined a family run real estate services firm well known for three generations of brokerage, management and development. The family had just transitioned to the next generation of leadership and was looking to build back the commercial real estate brokerage division.
Shortly after college graduation I passed my real estate exam and continued to work in the same cubicle that I had labored in as an intern. My new sales manager (great guy) had been hired days before I got my license and while having an impressive sales background did not have commercial real estate experience. Nonetheless he laid some of the most basic sales principles in front of me possible:
1) The more times you pick up the phone or pitch qualified tenants/buyers in person, the more properties you will lease/sell. 2) Get the first part right and we can hone your presentation skills through experience and coaching 3) Track this activity and we will see patterns to effort and results, tweaking efficiency all the while.
While there is clearly complexity involved, he was right. He is still right. The more times I pick up the phone to call qualified buyers to pitch them market priced investment properties the happier my clients (sellers) are.
It takes massive amounts of time and effort coupled with years of diligent data base work to cultivate the proper call lists. But it works. Call me if you have commercial/investment properties and would like to learn how we can help you.
605-201-2809
nick@benderco.com
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